Who Is America? Debuts to Modest Ratings at Showtime

An avalanche of free publicity didn’t do much to boost the linear ratings for Sacha Baron Cohen’s new Showtime series Who Is America?. Nielsen estimates the same-day linear audience for Sunday’s 10 p.m. premiere at 327,000 viewers, a little more than half the tune-in for lead-in The Affair (538,000 viewers)
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Source: Ent News